Everything and anything has a system that can make you feel curious and happy simultaneously after coming in touch with them, whether it's a commodity, cartoon, movie, house, car, money, food, religion, politics, etc., The big question is 'HOW'? How could external phenomenon tamper with our emotions and minds?
Take the movie 'Fast and Furious' and the cartoon 'Kung Fu Panda'. Why would anyone want to keep on watching the same 'casts' for more than 10 years, staring in the movie or cartoon settings?
The answer to the above questions from my conjecture, is what I call: the Neutral Hook. What's Neutral Hook (NH)? NH is a pattern that sells to us an ambiguous future with simple phenomenon we can easily relate to such cars and animals, to mention but a few... Take a break! digest the this definition, and continue reading...
Now, the creators of Kung Fu panda and Fast and Furious use this technique (NH) to focus on an animal (a simple panda as the hero) and then multiple other vicious animals in the world could be used as a villain, but this villain will be the future puzzle or ambiguity that would keep us hooked to the upcoming series. The same idea goes with the movie, Fast and Furious (but then the future ambiguity is cars).
Apple Inc does it, few brands understand and apply it. Neutral Hook works in relationships, religion, politics, etc., what's your Neutral Hook (NH)?
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